Amazon is one of the biggest companies in the world. At times, it would seem the company is on the verge of hitting their peak. When that notion is formed, the company finds a way to shatter it. Amazon’s recent Handmade store has proven to be successful within the United States. The new store gives artists the ability to sell their goods to Amazon users. Thanks to the programs success within the United States, Amazon (NASDAQ: AMZN) has decided to expand it and allow others around the world to take part. On September the 22nd, Amazon announced the expansion of the store to the United Kingdom, Spain, France, Italy, Germany, and across Europe. Residents within these areas will now be able to browse and purchase handcrafted items from the Handmade at Amazon store.
The store has approximately 30,000 items, with the prospect of more items being added in the near future. Within the United States, Handmade at Amazon users will now be able to take advantage of a handful of new features.
- Connect with the artisan – Shoppers can now contact artisans to inquire about the commission on custom products
- Made in Italy Store – Browse through handcrafted items from Italian craftsmen and artists
- Martha Stewart American Made Store – Purchase handcrafted items, which has been personally hand selected by Martha Stewart
Handmade at Amazon will release its second Holiday Gift Guide, as the Holidays grow nearer. The guide will feature specially selected items, which are idealistic for children, women, and men. All items featured within Amazon’s Handmade section are crafted by hand and factory free! They give consumers the opportunity to purchase one-of-a-kind items, which cannot be found anywhere else.
Also, Amazon announced a brand new photo service, which will pit the company against Shutterfly (NASDAQ: SFLY). The announcement of the service has already taken a toll on Shutterfly’s stock price. The new service, Prints, will give Amazon users the ability to print digital photos, while also creating personalized photo books. Amazon’s ability to cut the price per print to a minimum of just 9 cents should spark fear in Shutterfly and Shutterfly investors. However, the minimum price for a photo book from Amazon will total in at $19.99, which is slightly more expensive than Shutterfly’s cheapest alternative.
Amazon Prints will soon launch calendar and stationery options as well. Although the service was launched last week, it flew under the radar. When coupled with Amazon’s free photo storage feature and the massive Prime subscriber base, Amazon Prints is already well on its way to success.