Easter is right around the corner and PetSmart wants to help consumers and their furry friends get ready for the holiday. In order to prepare for the arrival, PetSmart is launching an exclusive Easter Collection, which includes festive apparel, toys, accessories and treats. The company wants to ensure pets are decked out in bunny-ears and bunny costumers when Eastern Bunny arrives at their local PetSmart store. The Easter Bunny will be making scheduled visits to all PetSmart stores throughout North America on Saturday April the 8th from 12 PM to 4 PM. Consumers should check their local store for visiting times and availability.
The company’s chief customer experience officer, Eran Cohen, admits, “This photo op will be fun for all — families, kids and pets a like.” Those that visit their local PetSmart in the coming days will be able to purchase festival apparel and accessories. This includes the “I Love Everybunny” tee and brightly color collars. A bunny ear headband and all-white hippity hoppity bunny dog hoodie will also be in stock. PetSmart will also be stuffing their shelves with delicious Easter-inspired dog treats, such as a vanilla-flavored duck cookie dog treat and a “Happy Spring” dog bone treat.
The new collection will also introduce consumers to several Easter themed dog toys. Squeak and plush toys will be available. Consumers that visit their local PetSmart on April the 8th from 12 PM to 4 PM will be able to partake in a free photo op with the friendly Easter Bunny. Each store will also be hosting giveaway, craft activities, and scavenger hunts for the kids. These events will be available as long as supplies last. On the same day, PetSmart stores will offer exclusive discounts to pet parents so they can get their pets groomed at a discount. Discounts will also be available for pet treats and toys to help pet parents fill their Easter baskets with goodies.