Eros International Plc (NYSE: EROS) (“Eros”) has just announced that they’re teaming up with Amazon to provide their services to Amazon Fire TV users. The news comes in the form of a press release.

With the new partnership, ErosNow will provide Amazon Fire TV users with access to their Bollywood content. Now, more users than ever will be able to access the company’s regional language content, which includes films, music and originals. The news comes just days after ErosNow partnered with two Malaysian providers, Maxis Berhad and U Mobile. Through the arrangement, ErosNow’s content will also be available to prepaid and postpaid customers of both telecommunications providers.

The company has been in business for 39 years and currently services over 37 million users. The company’s stock is currently covered by 4 analysts. Of those, 3 rate it a “Buy”, while 2 rate it “Hold”. Bank of America current has a new price target for the company of $9 and a neutral rating.

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