This week, it was announced that the Dallas Stars and Jamba Juice had entered into a three-year partnership, which will begin with the upcoming 2017-2018 NHL season. The two brands will show off their passion for a fit and fun lifestyle, while supporting the community. The agreement involves plans for Jamba stores to open within select Dr. Pepper StarCenters. The first is expected to debut in October at the Dr. Pepper StarCenter Frisco.
During the upcoming season, Stars and Jamba fans can look forward to a new experience at the American Airlines Center and Dr. Pepper StarCenters. Jamba Juice will also introduce a new signature Stars smoothie ahead of the upcoming NHL season. The Dr. Pepper StarCenter Frisco serves as the team’s official training facility. It will also be home to the first Jamba store in the partnership.
The agreement also includes upcoming giveaways, in-game entertainment and access to smoothie at Dr. Pepper StarCenter events. The team and Jamba Juice will also team up for several youth fitness initiatives, including Fitness Stars, the Rookies Program and summer hockey camps.