Twitter and Facebook might be great, but these two social media networks often feature adult content. LEGO will attempt to bridge the gap between social media and children under the age of 13 with the release of the LEGO Life app. The social network will give children the opportunity to show off their LEGO masterpieces to other kids around the world. The platform will also prove to be a great alternative for parents, who are sick of hearing their kid’s wishes to join a social network.

While Facebook, Snapchat and other social networks are only suitable for children 13 years and older, LEGO will attempt to cater to the LEGO loving children that have been left out in the cold. The platform will also promote safety and therefore will provide parents with peace of mind. The social network is accessible through a free Android and iOS app. The goal of LEGO Life is to give young LEGO fans the opportunity to connect with other LEGO fans.

Users of the social network will be able to follow specific LEGO characters, such as Master Wu and LEGO Batman. They’ll also be able to take part in challenges and quizzes. Each user will have the opportunity to personalize their own unique 3D avatar, which will be visible to other users. Last, but certainly not least, children are encourage to show off their physical and digital LEGO masterpieces to others.

While it is undeniably true that LEGO Life will be a much safer social network than Twitter or Facebook, parents will still need to be willing to hand over a smartphone to their youngster. In order for LEGO Life to be a success, parents will need to feel comfortable with their kids under 13 having a smartphone. Can the safety precautions taken by LEGO provide parents with the reassurance needed to hand over the phone?

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