Marvel Entertainment, which is responsible for some of the country’s most popular comic books, has announced a brand new loyalty program. The program, which will be called the Marvel Insider loyalty program, will provide fans with points for various actives, including purchasing Marvel merchandise and exploring content found on the company’s website. Once consumers have managed to accumulate enough points, they’ll be able to trade them in for limited-edition merchandise and other items. Other rewards including collectible and unforgettable experiences.

The loyalty program is powered by CrowdTwist, which happens to be one of the industry’s leading providers of loyalty and engagement solutions. Want to rack up points? Purchase a brand new Marvel comic or watch a Marvel trailer and you will be rewarded. Marvel Entertainment LLC is a subsidiary of The Walt Disney Company. To learn more about the company’s loyalty program and to sign up, be sure to visit Marvel.com/insider.