Merkle is one of the world’s top marketing agencies. The company utilizes a combination of data, analytics and technology to help others establish their brands. Throughout the years, Merkle has worked with some of the top brands in the world, such as Dell, Regions and Geico. On November the 15th, it was announced that Merkle had been chosen by Microsoft to become a member of the Bring Elite Partners Program. Microsoft’s search engine, Bing, has continued to grow over the past few years.
Today, it is the second largest search advertising provider in the world. Now that Merkle is an Elite Partner, they will be able to improve their expertise and perfect the services provided to their clients, thanks to exclusive access to new training and marketing services. The program is considered an extension of Bing’s search advertising program and is expected to grow globally in the coming years.
At this point in time, the Bing Network maintains 31.9% of the market share in the United States. The Bing Partner Program is designed for partners, who have established themselves as trusted advisors to consumers and business. Those accepted into the program are deemed to have a comprehensive understanding of search advertising. The program has been expanded to accommodate agencies, SMB partners and technology partners.
It is available to partners in the United States, as well as select customers in Singapore, India and Australia. The Bing Partner Program will soon expand to Brazil, Canada and 14 other European markets. Partners much meet specific requirements, before they’ll be allowed to gain access to extensive benefits provided to partners. Like Merkle, Elite Partners are those that have proven their commitment to Bing advertising and their clients.
Elite Partners gain access to a wealth of resources, including industry research, vertical insights, consumer trends, and so much more. The announcement is certainly a step in the right direction for Bing. With time, Microsoft’s Bing may prove to be a formidable competitor to Google’s search engine.