Today, Roku Inc. unveils their brand new Publishing Platform. Content owners can now begin reaping the benefits provided by the new Roku Direct Publisher platform. The new feature makes life substantially easier for content creators and owners, while providing Roku users with more content than ever before. The new Roku Direct Publisher gives content owners the ability to launch their own independent streaming channels without needing to write any code whatsoever. After completing a few quick steps, the content owner’s channels will be launched and will be made available through Roku’s search and discovery system.

Since Roku has unveiled the brand new feature, a handful of notable companies have jumped on board. US Weekly, Rolling Stone and Mashable have made their content available in the Roku Channel Store. The Direct Publisher is also supported by 3rd party OVPs, such as JW Player, Ooyala, and Brightcove. Roku has gained enormous popularity for their unbiased search engine, which is now home to more than one-hundred channels in America. Content publishers can have their content added to the search engine easy by using the Roku Direct Publisher.

Content owners, who take advantage of the Roku Direct Publisher feature, will also be able to keep track of their progress through the Roku Publishing Platform. Here, users will be able to view performance dashboards for each channel and quickly see how many viewers have been enjoying their content. The following metrics can be analyzed.

  • Streaming minutes per channel
  • Total installs
  • Uninstalls
  • And more

The Roku Publishing Platform is now available to content creators and owners from all around the world. Users, who wish to upload their content, can do so right now by visiting http://developer.roku.com/publish. By following the steps provided, content owners will be able to launch their own channels, add branding and even monetize their content. Successfully building a channel can be completed in just 3 quick steps.

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