Member’s Mark remains a staple of Sam’s Club stores throughout the nation. On April the 19th, Sam’s Club announced they would be revamping the brand with hand-picked ingredients and premium products. Sam’s Club has invested heavily in the brand over the past year and has combined 21 private brands into one. To ensure the overhaul is more than just a label change, the company developed a team that will be solely dedicated to the brand. The team consists of product developers, food scientists and even culinary experts. These individuals will work diligently to ensure each Member’s Mark item oozes with value and quality.
The team will travel the globe in search of experts capable of producing the best ingredients in the world. They’ve also searched long and hard to uncover hidden treasures in the heartland of America. Sam’s Club expects to introduce 300 brand-new items this year, while renovating twice as many. Over the course of several years, the company will add 300 new items annually. The offerings will fit into many categories, including food, apparel, and health and wellness. Some of the company’s newest additions include the follow.
- Honey sourced from a United States bee cooperative
- Donut shop coffee
- Lasagna using a recipe from a female-owned business
- Handcrafted sea salt caramels
Simultaneously, Member’s Mark items have received a brand new look and a unifying logo. Sam’s Club worked relentlessly with branding experts to guarantee the packaging reflects the quality of the goods inside.