This week, TEGNA Inc (NYSE: TGNA) released several press releases. On August the 16th, the company announced that it was gearing up for the upcoming solar eclipse. The media company has teamed up with The Weather Channel and Facebook to provide viewers with the best coverage possible. On August the 21st, TEGNA will provide a live stream of the eclipse on Facebook. The company’s WBIR station, which is based out of Knoxville, Tennessee, will be featured on Facebook Live during the Great American Total Solar Eclipse.
The solar eclipse is expected to pass through several communities served by TEGNA. This includes the following cities.
- Portland, Oregon
- Boise, Idaho
- Denver, Colorado
- St. Louis, Missouri
- Knoxville, Tennessee
- Columbia, South Carolina
As a part of the collaboration with The Weather Channel, coverage from TEGNA’s solar eclipse communities will be available through Weather.com, The Weather Channel app, and across social media. It is all scheduled to kick off on Monday, August 21, 2017, at noon Eastern Time. TEGNA intends to provide dedicated coverage of the eclipse to all of its stations.
Also this week, TEGNA announced it would be launching a brand-new singing competition reality show. “Sing Like a Star” will be produced out of the company’s New Orleans station, WWL. It will air in 33 TEGNA markets. New Orleans native, Arthel Neville, who is the daughter of Art Neville, will host the new show.
To differentiate “Sing Like a Star” from the alternatives, TEGNA will attempt to engage the audience through technology. In order to appear on the show, amateur singers will first need to audition through the StarMaker app. Singers with the most online votes will be invited to appear on the show in New Orleans.
During each episode, Arthel Neville and a group of judges will judge the amateur musicians. First, the three contestants will be given 60 seconds to show off their skills. The judges will select two musicians to continue on to the final round. Then, they’ll have 75 seconds to perform. The singer that generates the highest score will be declared the weekly winner.
Weekly winners will also be given the opportunity to return for the finals. At the end of the competition, a single contestant will be selected to perform at a New Orleans music festival. They’ll also be allowed to record their own debut album. Earlier this year, TEGNA announced two other new original programs, Daily Blast LIVE and Sister Circle.