There is an abundance of businesses that depend heavily on the Internet for their revenue. These businesses implement marketing strategies that will establish their brand and increase their visibility. Although the studies are sparse, it is almost certain that SEO has become a multimillion dollar industry. Many firms charge a few hundred dollars a month for their services, while promising a substantial return on investment. Unfortunately, the SEO industry has become oversaturated with scams. Not only could these scams result in wasted money, but some could actually result in negative consequences. Search engine optimization has undeniably become nothing more than unfounded promises, which continue to convince the fool to depart with their money.
Below, Broker Newswire will examine some of the most common SEO and Internet marketing scams, which have transformed the Internet into a sad state.
The Keyword Gimmick
SEO firms place great emphasis on keywords. They promise to find the most profitable keywords, which will give you the edge over your competitors. They promise to carry out extensive research in order to find these magical keywords. This is simply a sham. Choosing keywords is simple and anyone can do it. Google’s keyword tool and even Bing’s tool will give you the ability to quickly conjure up a good quantity of excellent keywords within a matter of seconds.
Nonetheless, SEO experts will want to create content on your site with a keyword density of 1-2%, if not more. This is supposedly a magical formula, but it is secretly a myth. Using a keyword such as SEO expert Los Angeles 1-2% in a 500 word article completely diminishes the article’s quality. Google and Bing will index your site appropriately whether your keyword is in there once or twice. Don’t get caught up in these formalities and do not feel obligated to turn a 200 word masterpiece into a 1,200 word disaster.
These are simply SEO myths created by so-called experts, who want to prove they know more than you and everyone else.
A World Dominated By Spam
The mass majority of Americans will be familiar with spam. Spam is the name commonly given to those annoying, unsolicited emails that continue overloading your inbox. In terms of Internet marketing, spam is slightly different. Spam links are links that are haphazardly placed on websites without any real relevance. As an example, a spam link would be a link directing to a porn website in the comments section of a religious organization’s official site. It simply doesn’t belong. And unfortunately, spam has jumped to the forefront. Spam links can be found on profile pages, comments, directory sites, and even embedded in articles on respectable websites.
Hopeful business owners unwittingly pay so-called SEO experts or firms to flood their sites with backlinks. What they receive is spammed links, which could result in their site being punished severely by Google and other search engines in the near future. Below is a perfect example of such behavior.
The user signs up for MobyPicture with the sole purpose of adding a spam link in their site’s profile. They have no friends, followers, or post. Therefore, the account is illegitimate and the link is classified as spam. Some spammers are far more prolific and obvious, yet Google doesn’t seem to mind. Anyone, who has ever been responsible for managing a website, has likely experienced an abundance of spam comments. The one below is very common and manages to hit every website nearly every day.
Despite the site’s link being spammed everywhere, SEORankingLinks.Us remains indexed by Google. A quick search will result in numerous blog posts related to this very site. The blogposts date back for several years, so SEORankingLinks.Us should be on Google’s naughty list. Nonetheless, a quick search uncovers the work of the site owner’s spam bot. The site’s owner has unashamedly utilized SEnuke or some other type of spam bot to build an enormous number of spammy backlinks within a short stint of time. Yet, the site is interested in selling links.
This is not a rarity. Most SEO services will simply use a computer bot to build links to your business website, while they sit back, relax and pocket your money.
The Private Blog Network
As Google has attempted to crack down on nefarious SEO techniques, these individuals have improved their skills. One of the latest scam techniques is to setup an entire network of blogs. Each blog is hosted on an different IP address and each has a unique theme. Nonetheless, the blog is overloaded with content, which doesn’t interconnect in any way whatsoever. We spoke about this earlier when discussing the press release website PRBuzz. How does it work?
Well, these individuals wait for domain names to expire. Then, they register them before anyone else has the opportunity to do so. If the domain has already been established, it is added to their network and they’ve hit a homerun. Each domain equates to another link for their SEO clients. Google knows about private blog networks, but their efforts at putting an end to these nefarious schemes has been inefficient.
When you spot a private blog network, you’ll recognize it almost immediately. Usually, these website chains are created by Indians and other foreigners, so the written content will be slightly unreadable. Below is an example of content one would find on a PBN.
The content is so terrible that is would be ludicrous to believe this could somehow help the website in question. Nonetheless, it has. On Bing, IronHorseTrading manages to rest on the first page. On Google, it is at the very top of the second page. With a few more shady links, the site will undoubtedly reach Google’s first page. And, it doesn’t seem to matter that the site’s content is mainly broken English.
Search Bing and Google for anything with best or review in the keyword. Many sites have managed to jump to the top using similar techniques. They might not be readable, but they’re there waiting to convince consumers to spend their money on one of the products they’ve recommended.
The majority of SEO service providers have received an abundance of complaints. OMNIRanks, Local LightHouse, Global Flex Marketing, and others have received complains across numerous platforms. One SEO service provider based out of Long Island totes their site’s placement on the first page of Google for the keyword “Long Island SEO”. This is impressive, until you dig a little deeper. The site’s backlinks come from many different sources, but the majority of them are spammy. And, one come from a YolaSite.com address. Obviously, the webmaster created a Web 2.0 account to beef up their SEO firm’s main site.
And of course, the SEO firm’s name is not registered with New York State’s Division of Corporations. The SEO firm’s phone number can only be found on their press release and nowhere else. A partner in the SEO firm, which will not be named, claims on their LinkedIn page to have worked with several other companies. During our research, we discovered all three named references were no longer in business. Their websites had mysteriously vanished.
Enormous Costs For Very Little
At the end of the day, business owners will be thoroughly disappointed if they spend a few hundred dollars a month on SEO services. They may obtain a few backlinks, but it is essential to examine the quality and the repercussions associated with such. Google and Microsoft’s Bing are keen on punishing websites that buy and sell links. While it may be possible to reach the first page of Google, it simply will not last. Eventually, the search engines will spot your shady behavior and your site will be punished.
At this point in the game, SEO has become a major scam with far too many players. Indian-based SEO firms are taking the money of American small businesses, while providing them with bad links that represent a ticking time bomb. It is only a matter of time before that bomb explodes. When it does, your hard work will be for naught and your foreign SEO expert will have disappeared.
Build A Brand
All business owners should ignore Google and Bing. While it can be tempting to venture out and spend a few hundred dollars on backlinks, SEO has become pointless and too risky. Legitimate business owners should focus more on creating a valuable brand. A valuable brand will do much more for your business than a spot on Google’s front page, which may not last anyway.