GAME is one of the leading video game retailers in the United Kingdom. The retail establishment caters specifically to gamers with an exclusive game wallet and a trade-in program. As the name suggests, GAME is dedicated solely to the gaming industry. Their new initiative, BELONG, will truly make gamers across the United Kingdom feel like they belong in GAME establishments. BELONG will provide gamers with a comfort place to meet with new players, play competitive and simply hang out. Those that venture to a BELONG store will be able to join up with others and play against other teams via the Internet or against one another with a LAN.

While there is place for casual gamers, BELONG will also cater to hardcore, competitive gamers. The company plans to host tournaments in their establishments, while giving gamers the opportunity to win great prizes. The company insists each BELONG store will be different. Therefore, plays will need to shop around to see what is happening at their closest arena. GAME Arenas will have a variety of hardware on hand, so all gamers can be accommodated. PlayStation 4 and Xbox One consoles will be readily available and the company will also equip gamers with high-end computers.

At the same time, all BELONG stores will allow gamers to experience the cutting-edge virtual reality technology. Each store will carry at least one of the following.

  • PlayStation VR
  • HTC Vive
  • Oculus Rift

For many, visiting a BELONG store will be a much better way to experience VR and will also provide them with a test drive, before investing in a headset for their own. BELONG stores are designed for players of all ages, but some restrictions will be in place. Gamers will need to meet certain age limits, in order to play aged-related products. And, only those 16+ will be able to enter BELONG’s Pay to Play tournaments. Each BELONG store is also available for parties.

At this point in time, there are 4 BELONG stores scattered throughout the United Kingdom. They can be found below.

  • GAME Metro
  • GAME Trafford Center
  • GAME Bristol Cribbs Causeway
  • GAME Portsmouth

The company admits they intend to create more in the future. A schedule and lineup of games for the BELONG stores can be found by visiting the company’s official website here.