On December the 20th, the Campbell Soup Company (NYSE: CPB) introduced their new brand, Well Yes!, to the public. The new soup line will feature delicious, simple, and very nutritious ingredients. Each of the soups within the lineup will be cooked with ingredients that consumers are already familiar with. This includes wholesome meats, vegetables and grains. The goal of the new brand is to provide consumers with access to real, affordable and delicious soup. The Well Yes! brand has been crafted a by a group of passionate employees with the Campbell Soup Company.
The group focused on satisfying their own desires, while crafting a soup with real, nutritious ingredients, without diminishing the delicious flavor, which has helped to make the company one of the most popular. The soups will feature a wealth of healthy ingredients, including barley, kale, beans, whole grains, and sweet potatoes. At this point in time, the company has created 9 soups for the brand. They include the following.
- Black Bean and Red Quinoa
- Hearty Lentil with Vegetables
- Hearty Tomato with Toasted Barley
- Chicken Noodle Soup
- Italian Vegetable with Farro
- Minestrone with Kale
- Sweet Potato Corn Chowder
- Roasted Chicken and Wild Rice Soup
- Tomato Carrot Bisque
The Well Yes! brand will launch an integrated marketing campaign in January, just in time for consumers to begin carrying out their New Year’s resolutions. To commemorate the launch of the brand, Campbell Soup has teamed up with actress Busy Philipps and her mother to announce the Well Yes Moment. The campaign will attempt to encourage consumers all around the world to say yes to small, positive moments each and every day.
Well Yes! wishes for all consumers to engage in the conversation by sharing their own personal stories on Facebook, Instagram and Twitter with the hashtag #WellYesMoment. As the company’s press release states, a yes moment can be as small and simple as sending a thank you note to a drink or even drinking a delicious glass of water in the morning. All Well Yes! soups will be packed in 16.6oz cans, which contain no BPA. Those interested in learning more about the Well Yes! brand can visit http://campbells.com/well-yes.