On July the 10th, the leading toy maker in the United States, JAKKS Pacific Inc. (NASDAQ: JAKK), announced a new multi-year licensing agreement with Chicco. Chicco is best known for producing infants and children’s products. They’ve been in business for over 60 years and have gained a solid reputation. In the agreement, JAKKS will gain exclusive rights to manufacture, market and distribute early childhood products, including dolls, carries, outfits and accessories.
The agreement covers the countries of the United States and Canada. It went into effect on July the 1st of this year. Senior Vice President of JAKKS, Jill Nordquist, hailed the agreement, while simultaneously praising Chicco and the brand.
“Chicco is an iconic brand and is synonymous with excellence. As one of the leaders of play, JAKKS is excited to infuse the Chicco essence into a new line of baby doll accessories to enhance nurturing play for toddlers.” Details were scarce.