Jo-Ann Fabric and Craft Stores is one of the many retailers that has decided to cater to the desires of online shoppers. With the company’s new ‘Buy Online, Pick Up in Store’ service, consumers will be able to make their purchases online and pick up their items at their local Jo-Ann store. As of March the 23rd of 2017, the service is available at all 862 Jo-Ann locations. The service is designed to provide consumers with a fluid checkout process.
In fact, Jo-Ann customers will be able to start the process by choosing their products. The company offers approximately 150,000 skus in craft, décor and fabric categories. Once their items have been added to their carts, they’ll be able to complete their purchase online. Consumers can choose to finalize their order on their smartphone, tablet or computer. During the checkout process, they’ll be able to choose their nearest Jo-Ann location. Once the checkout has been completed, the user will receive an email confirmation for their order.
Once everything has finished, the consumer will be able to visit their local Jo-Ann store to pick up their items. A Jo-Ann representative will ask for proper identification before the items are handed over. The process is truly effortless and totally convenient. The company is a little behind. The mass majority of retailers already offer a similar service. This includes Kohl’s, Sears, Best Buy, and Wal-Mart.
This is yet another step in the right direction for Jo-Ann Stores, which recently started offering in-store Wi-Fi to its customers. While the Wi-Fi access will prove to be beneficial for customers, it will also give Jo-Ann the opportunity to collect information about their shoppers and their behavior. In order for the consumer to use Wi-Fi in their local Jo-Ann establishment, they’ll need to submit their email address. The company has recently teamed up with Euclid Analytics, so they can gain additional insight into the consumers that visit their physical stores.
The company also expects to use the system to deliver advertisements to customers that visit their stores, without making a purchase. This type of strategy is already used effectively by many e-commerce sites. To learn more about the new ‘Buy Online, Pick Up In Store’ service, be sure to click here.