Today, Partner Communications, one of the leading Israeli communications operators, confirmed they had formed a partnership with Netflix. The partnership will make Netflix’s streaming service available to subscribers of Partner’s new television service, which is expected launch in the next few weeks. This will effectively make Partner the first telecommunications company in Israel to offer Netflix on a set-top box. The setup will provide users with a best-in-class experience, fast load time, and the convenience of having a Netflix button on the Partner’s remote control.
Partner customers that have a subscription with Netflix will have instant access to a wide selection of Netflix original content and international TV series. Simultaneously, they’ll be able to watch movies, documentaries and even some Ultra HD 4K content without any advertisements. Netflix’s Vice President of Business Development, Maria Ferreras, confirmed that Israeli customers have been quick to adopt the Netflix system, since it was launched in the country a year ago.
She also spoke about the company’s future content saying “With more than 1,000 hours of new original Netflix content slated for 2017, we are delighted to work with Partner to offer a fantastic new way through which Netflix customers can seamlessly access and enjoy our service.” CEO of Partner, Isaac Benbenisti, spoke highly of the new partnership saying, “We are proud to be selected as the first Israeli partner of Netflix, the world’ leading entertainment network.”
Both companies plan to announce more details about the partnership later this summer.