Yesterday, Office Depot (NASDAQ: ODP) announced the launch of their new loyalty program, Rewards Everything. The company, which is recognized as a leading provider of office products and supplies, has expanded the benefits they provide to their customers with the Office Depot OfficeMax Rewards Everything initiative. The program has been enhanced to ensure that each member is rewarded for shopping with Office Depot. Simultaneously, the company has created a new VIP tier. Members that acquire VIP status will receive more savings and access to exclusive experiences.
Consumers can sign up for Office Depot’s Rewards Everything program for free. After a year long pilot in several markets and after extensive research, the office supplier gathered enough customer feedback to design a program capable of accommodating the customer’s needs more accurately. The loyalty program is simplified by giving customers 2% back on everything they purchase from Office Depot.
The company’s Vice President of Customer Marketing, Lukana Justin, insisted the program was convenient for the consumer. “It’s simple to use and save while providing members with quicker access to rewards.”
The program has no minimum thresholds. Therefore, participants can redeem their reward dollars at any point in time. Then, the rewards can be used for purchases made at Office Depot and OfficeMax stores. Simultaneously, reward dollars can be added to purchases made through the company’s official website.
The signup process has been simplified. Now, the enrollment process is completely card-free. Customers that shop with Office Depot or OfficeMax more frequently will be eligible for the VIP tier. Those that spend at least $500 during a year, will receive free delivery with no minimum purchase threshold. Simultaneously, they’ll earn 5% back on toner, paper, ink, printing, and copying services for twelve months.
VIP members will also receive exclusive benefits throughout the year. This includes birthday offers, product samples and more. All members of the Rewards Everything program will have access to member-only promotions and personalized offers based on their prior shopping habits. Members can also earn two dollars in rewards by reviewing products online. Additional details can be found here.