Serta Simmons Bedding just happens to be the largest manufacturer and distributor of mattresses in America. Over the years, the company has been forced to expand, in order to keep up with growing demand. On February the 13th, Serta Simmons Bedding announced multi-year investment in the United States to help accommodate strong demand. The company expects to invest more than $100 million in the United States over the next few years. The added investment will help to strengthen the company’s advertising efforts, while simultaneously expanding their manufacturing footprint in the country.
The company intends to expand their capacity by opening 4 new and much bigger manufacturing facilities in 2017. The new facilities will be strategically positioned in areas experiencing the greatest demand. They includes the following cities.
- Seattle, Washington
- Windsor Locks, Connecticut
- Moreno Valley, California
- Houston, Texas
The physical plant structures have already been completed. Now, the company is in the process of fitting these facilities with state-of-the-art equipment and a skilled workforce. Once these finishing touches have been finalized, the plants will be used for full production of the company’s most popular products.
Also, Serta Simmons recently implemented a unique cooperate marketing strategy, which is referred to as the Advantage Marketing Program. The cooperative strategy will help to increase customer awareness of Serta’s brands, while simultaneously supporting regional and independent retailers. The company intends to match the advertising investments of regional and independent retailers on a dollar for dollar basis.
For additional information about Serta Simmons and their future investment in the United States, be sure to check out their latest press release here.